Chip: NTAG216
NXP's NTAG216 is the highest-capacity NTAG family chip - 888 bytes of user-writable memory. Works with every iPhone that supports background NFC reading (XR / XS and newer). The chip name should appear in the listing; if a seller won't say what chip is inside, skip.
Form factor
For most uses, 25 mm (1 inch) round stickers are the sweet spot - they fit on the back of phones, books, keys, mugs, and conference badges. Card-format tags are the most reliable, though: a credit-card-sized tag has a much larger antenna coil than a small sticker, so it couples with a phone more easily.
Quantity
Buy in lots of 25-50. Per-tag price drops fast at higher quantities, and you'll always end up using more than you planned. A pack of 50 NTAG216s typically runs $15-25 in the US, โฌ15-25 in the EU.
Metal compatibility
If you're sticking tags onto metal (laptop lids, cars, appliances), buy on-metal or anti-metal variants. Standard NFC stickers won't read when placed on a conductive surface - the field couples into the metal instead of the chip.